When I first saw this little piece of news, I was just starting my daily roundups in trying to find the most interesting fashion tidbits to discuss with you. I nearly zapped it. What a mistake that would’ve been!
So, long story short: a Geneva – based consulting group Digital Luxury Group released the World Luxury Index Handbags, a report based upon Internet searches, that is reportedly ranking “over 130 brands and over 130 million searches in eight countries”. Large scale, I know! But look what they’ve come up with:
Coach is the ranked at no. 1 in the World Luxury Index Handbags while Chanel is at no. 3 and Hermes is at no. 7. How. Is. That. Even. Possible? (need I remind you that, although Gwyneth Paltrow advertised for Coach, they belong in the “luxury” handbags producers ranks just as much as H & M belongs on the Paris Haute Couture catwalks!)