I have wavy, frizzy hair. I always dreamed of having straight hair. (fact no 1) When they’re little, all wee girls learn about princesses and princes and… mermaids! And they all love the beautiful mermaids (fact no 2). So marketing isn’t all that complicated, after all!
See below David LaChapelle’s photograph of Katy Perry as a mermaid for GHD’s Ad Campaign. Hoping the new GHD Hair Straighteners (or their brand new hairdryer, GHD Air) don’t add that horrifying red – violet hue to your hair, besides flattening it out! (haven’t thought about that, GHD, huh?)