Each and every time I used to complain about Vogue US doing celebrity covers. Now I gave up that whining for it is truly beyond me and living a perpetually negative attitude won’t help. The truth is, and I realize this can be upsetting for fashpeople who look at Vogue as the Bible of Fashion, that Anna Wintour is more than just about fashion. She’s about style.
And today’s style (for more reasons than I care to get into right now) is the celebrity style. Of course we get our fair share of models and fashion editorials, but as far as the cover goes… well take Taylor Swift’s Vogue February 2012 cover – it’s a great cover! And it will sell way more than, say, with Anja Rubik in the very same pose.
Now, what fashpeople may ignore here is that this way, fashion actually spreads wider and wider. Because this Vogue (as was the case with past editions and, undoubtedly, future issues will follow the same pattern) is more likely to be acquisitioned by people who aren’t religious about fashion and style. But, through this marketing trick, they get flooded with fashion and style despite their initial impulse to buy the magazine because of the celebrity cover.
My thoughts. Now let’s see what’s inside (you can check out the gallery here):
Mario Testino’s pictorial with Taylor as a hippie bohemian rock chick is a bit too stereotype-ish, but I can understand where it’s coming from anyway. It’s nice, Taylor has model material so she was definitely easy to work with (or not?), she could’ve used more than just one pout face, but she has her own image to look after, despite being revamped by Vogue for this issue (there’s also a 6 pages long interview that you can read here if you’re interested).
Clearly she wasn’t supposed to be the sweet, retro curled girl we were used to seeing so this abundance of colors and heavy fringe (bonus the weird boots) works just fine under Mario Testino. Now that we’ve got the celebrity out of the way, let’s cross our fingers for some heavy fashion load! I can’t wait for more inside goodies! Now tell me, how do you feel about this “new philosophy” about Anna’s celebrity covers? (and not just hers, but since we’re talking Vogue US momentarily…)