Rihanna’s new ad campaign for Emporio Armani Underwear, Spring Summer 2012 has surfaced. And all I have to say is that if they turn this into giant billboards, traffic will no longer be safe! Rihanna has that je-ne-sais-quoi that simply makes people look at her. Again and again.
The ads focus on her and her alluring ways more than on the brand itself – I haven’t seen any brand tag in any of the pictures – have you? And although they were passed on as fashion pictures, these could get some marketing departments in trouble if they land in the wrong spot (genre – next to a toy store). As far as I’m concerned, Rihanna’s appeal makes Megan Fox look like a genuine ice block.