I surprisingly found myself falling for black packaging rather than white, lately. Have you ever experienced that? I made my homework, marketing-wise and I still remember the red-trap: red is the most appealing color, at least as far as food packaging and presentation are concerned. (McDonalds, anyone? Their code of colors was constructed after heavily studying the market and the consumers behaviors).
However, when it comes to cosmetics, I seem to fall for black packaging. Thus Marchesa and Le Métier de Beauté makeup collection sings a special tune for my heart. With prices between $38 and $65, the black-silvered collection is supposedly an homage to one particular dress worn by Sandra Bullock (if it’s the one Sandra had on for the 2010 Oscars, I’m puzzled – it was more silver-ish gold than metallic black as this image shows. It’s either that, or the picture deceives us).
The new makeup collection will be available this very September at Bergdorf Goodman. What’s your favorite packaging color? And how does this Marchesa Le Métier de Beauté appeal to you? (have you tried Le métier de Beauté cosmetics?) (via)