When you’re a celeb, you have to take every side of your personality into consideration (financial consideration). Gwen Stefani started with No Doubt and went on solo to claim all the stage glory for her. When her solo career took off, her inner designer/fragrance maker self was unleashed too.
After turning herself into an entertaining entity, Gwen went straight for a brand association with her public persona. Love, Angel, Music, Baby, her first solo album (2004) is also the name of her brand: L.A.M.B. Since LAMB’s coming out five years have already gone by and here’s Gwen’s Fall/Winter 2009/2010, her fifth collection! (the story continues right after the jump with more images!)
I don’t know how much from this collection is Gwen’s doing, but she surely claims to be 100% her work. Given that she has a history of collaborating with Zaldy Gogo, a NY-based designer (who, coincidentally, has a wolf as brand logo) and Andrea Lieberman (celebrity stylist extraordinaire), it’s kinda hard to believe Gwen Stefani’s inner designer talents authenticity. Do you think there’s more than just a name on the label for Gwen Stefani’s LAMB? (via)