It’s such a wonderful manifestation! Hugging! We all know that so it was only natural it would be used for advertising purposes.
I’m not one to consume ads on toast but I really liked this one so it was natural that I share the pleasant experience with you! It’s an ad campaign called “Hugs” for Absolut. (more after the jump!)
Regardless of the obvious morally-ill message of the campaign, I choose to discard the original “drink Absolut and you’ll see an ideal world” idea and keep the Hugging concept instead! The campaign is signed by TBWA / Chiat / Day and uses Louis Armstrong’s incredibly beautiful “A Kiss To Built A Dream On”.