I thought the Marc Jacobs condoms issue was a separated incident, without precedent and/or followers. I was so wrong! Here comes Proper Attire!
What sworn fashionista doesn’t dream of Planned Parenthood signed by her favorite designer? That feature really deserved to be mentioned on a golden list of Style To Do-s! (more pictures right after the jump!)
Proper Attire’s campaign is a smart one, targeting women. Protecting yourself with Proper Attire is most healthy, fashionable and charitable (proceeds form the sale of Proper Attire condoms go to Planned Parenthood Federation of America).
There are three collections (until now): Classic, Yigal Azrouël and Alexander Wang (out February 14th). Available at Bungalow 8, W Hotels The Store, NY Fashion Week and the designers respective stores, the Proper Attire condoms also have their own apparel correspondents ($32.5 the classic t-shirts and $60 the designer ones).
Does a fashion condom could make people more aware and more health – sensitive? (more about the Proper Attire on their website) (via)