Since everyone’s getting ahead of fashion presenting shows a year ahead of their time, why not presenting points of view 75 years ahead?
I talked tennis yesterday, I won’t stop now – Lacoste wants to reinvent the game to celebrate 75 years since the brands exists. For the company branded under the saying “Un peu d’air sur terre”, I was expecting something less computerized and more earthly.
If in 75 years tennis will look like that, I’d have no other problem with it but solitude. Nevertheless, if we will look like that tennis player in 75 years from now, we’re in deep trouble because that didn’t had anything human except a physical here and there resemblance. What do you think this campaign was made to prove?