At first he was a singer (ahem rapper). Then an actor (and a mighty amusing one, I dare to say!), a writer (children’s book, workout book and autobiography). Now, naturally, he’s a designer.
LL Cool J (James Todd Smith) is qualified to do women’s clothes (according to his declarations) because he was raised by a matriarch and has a wife and three daughters! Sears Collection with LL addresses young men and young girls, girls and boys retailing from $22 a t-shirt to $50 a jean. This is a normal evolution for Cool J whose men line Todd Smith challenges Sean John’s empire spawned clothes.
The LL Cool J for Sears collection will be promoted in advertorials with LL himself along with his family (wife, son and three daughters). What a family joy! Buy some celeb-designed-clothes and then head back home for an attempt to live the great American Dream! I guess Rachel Bilson and her yellow-scarf-inspired-collection was the everest of fashion inspiration par rapport…