Have You Seen Bar Refaeli’s New Passionata Campaign?

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While the entire fashion population is going crazy for Kate Upton, the new health & beauty standard, I still think she’s not bringing anything new to the table. Except for – maybe – an air of open vulgarity.

Healthy – looking’ models have been around for quite a while now, except they don’t necessarily look like inflated dolls. Take Bar Refaeli for instance – she’s clearly not a size zero kind of girl and she’s always so fresh and funny, I’m always loving her Passionata ad campaigns. (the story continues right after the jump, click here for the gallery!)

Spring 2013 Passionata lingerie campaign Bar Refaeli

Just days ago, Bar tweeted pictures from her new Spring Summer 2013 Passionata Ad Campaign and they’re just as fresh and as colorful as ever! Much like her other campaigns for the lingerie brand, Bar is working a lighthearted, tasteful personality that really makes you forget about the lingerie completely and get into every image’s game. Men, however, could have troubles focusing on something else other than Bar and her underwear (wink). Below you’ll see a commercial of Passionata’s Fall Winter 2012 current collection, also modeled by Bar.

Bar Refaeli Passionata lingerie Spring 2013

Passionata Lingerie Spring 2013 Bar Refaeli

Bar Refaeli Passionata new ad campaign Passionata lingerie Bar Refaeli Spring 2013 campaign Bar Refaeli Passionata Spring 2013 campaign

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