Have you seen Vogue US’ June 2012 cover? Completely unexpected, Vogue puts an Olympic issue on the newsstand and expects us to fall into the patriotic trap and forget about fashion, style and everything else Vogue is supposed to stand for.
Masterfully executed by Annie Leibovitz, the photo of Hope Solo and Serena Williams flanking Ryan Lochte lacks salt and pepper. So many things work against this cover: from the cliché beach picture we’ve seen Annie doing in the past to the draped beige – ish swimsuits (it occurred to me that these should make us think of golden medals – should they?)
Until more images will pop up online, just to have it all clear for everyone: Serena Williams needs no more introductions in or out of the tennis court – she’s a living legend. Hope Solo is a goalkeeper for the Seattle Sounders Women soccer team; Ryan Lochte is an American swimmer, six – time Olympic medalist.
I totally get Olypmic fever but this cover is out of place in my relation to my definition to fashion & beauty. I find Annie Leibovitz’s work beyond boring & one of the factors that has ruined US Vogue over the last decade. Bring back Arthur Elgort & Pamela Hanson to photograph the contents – please.
One more thing – they look like bobleheads!
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