Forget the Versace H & M madness! Take a look at the completely fashion head turning, fashion spirit corrupting H & M Conscious Fall 2011 collection!
The ad campaign, as gracefully sustained by Frida Gustavsson and Caroline Brasch Nielsen is one of the best attempts at conscious styling I’ve seen so far! Not only the prints are breathtakingly beautiful, but the cuts, the shoes fill in any fashion gap possible. I have a soft spot for the shoes – the shape of the heels plus the floral patterns look dreamy. I’m so heading over to H&M these days! Care to join me in a conscious fashion statement? (hit the jump for more conscious beauty! click here for the gallery)