H & M’s Fall 2011 Children Collection To Benefit UNICEF

There’s a special initiative coming from the Swedish fashion giant retailer Hennes and Mauritz. Their H & M All for Children program with UNICEF will be launched this fall (October, to be more specific) in 160 stores around the world.

Children clothes will be sold by H&M and 25% of the sales prices go towards UNICEF. With Gap betting on haute designers like Diane Von Furstenberg for an upcoming kids line and H&M taking out the big charity guns, the children clothing collections draw more and more the attention of retailers around the world. Is this safe to call this the “Suri Cruise fashion up syndrome”? (via)