Denim Huggies For Trendy Toddlers

Huggies found a new way to get under the customer’s skin and soften the (by now) immune shopping sensitivity. Denim Huggies? Who would’ve thought? (then again, who wouldn’t? it’s perfect, especially for hot summer days!)

Then again, regardless of how flawless and innovative, it wouldn’t mean anything without the proper advertising aggressively pushing forward the actual product. So there they went with JWT for a special video ad, slightly beyond the usual diapers commercials cliché. I know it’s only diapers, but it’s denim, baby, and I like it! (via)