Madonna, The Material Girl Collection And The M D & G Sunglasses

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Waking up this morning after a good Sunday break (I hope you all enjoyed one!) I was expecting a sunny Monday on the fashinternet. Something to make me smile and carry on my stylish ramblings and my whatnots thinkings towards you.

Instead, I discovered that what you ignore today, may hit you twice as hard tomorrow! Last week, I found out, like many of you, that Madonna had inked a design deal with MG Icon group (owner of Ed Hardy, amongst others) for a children collection! The name is Material Girl and it will be available in Macy’s stores in time for back to school season, with prices raging from $12 to $40! (don’t miss the rest for the story, right after the jump!)

Madonna MDG Sunglasses ad campaign

As you may remember, Madonna, who has tried so hard to transgress her chanteuse status into something more serious (so hard that she even married a highly esteemed director), has had a brief designer episode with H&M. Now she’s taking that road again, with Lourdes as her front-reason, the new Material Girl collection being inspired by her Madgesty’s daughter.

Madonna for H M Collection

And before you breathe in relief that the Material Girl fashion adventures won’t hit your closet, read through: Madonna has designed a new pair of sunglasses for (and with) Dolce and Gabbana! Toujours part of her MG Icon contract, the “design deal” enabled Madonna to have her favorite photographer, Steven Klein, do the ad campaign for MDG shades. And that’s not all! The campaign also stars Tyson Ballou, just another Jesus-replacement.

Madonna with daughter Lourdes

Madonna and Lourdes sharing clothes

There’s no word on whether this was Lourdes doing or just her Madgesty fashion genius at work, the only clear giveaway of Madonna’s involvement is the glitzy stars-made M letter from the MDG signature you can see on the shades arms. What a Material Girl, indeed! (WWD, photos via 1, 2, 3)

Madonna Dolce Gabbana Sunglasses

Madonna MDG Sunglasses


#1 s. on 03.15.10 at 1:41 pm

Next celebrity turned into fashion designer please!

#2 Rob Schneider rules on 03.15.10 at 3:23 pm

Love the shot of Mads in her trucker cap and a grubby looking singlet – she looks mannishly cool haha!

#3 Adriana on 03.16.10 at 8:00 am

Have to agree with RSr remarks! They both look also quite mediocre without any glam. But I like that.

No way I’m gonna walk around with these huge logos. I heard, until my great pleasure at my fave optician who sell also great sunglasses, how more and more people complain about the huge logos. Such good news to me. :)

I like mother and daughter’s stripey T-shirts. But I kinda “collect” black/white stripey T-shirts. Am in need for a new one with Spring around the corner.

#4 Ellington on 03.16.10 at 10:22 am

I hear that Lourdes is a bit of a fashion maven herself. So hearing that Madonna is making this fashion line with Lourdes in mind is not a surprise. Why not I say, why not?!
I like Madonna, she seems to me to be a person who lives her life to her own tune and she seems to have actually grown as a person, good on her.
And Lourdes has a strong female role model (who happens to be her mother) in her life which is a wonderful thing I think.
The price points for the line sound reasonable. I wonder what it will all look like?

#5 Adriana on 03.16.10 at 12:42 pm

Yes, Madonna is a strong role model. But in the end Lourdes is just another celeb kid who lives in the spotlights and what if she can not live up to all her mother has achieved or expect from her? I wonder…..the Jesus Luz affair is not exactly what I would call “normal”. And I’m not narrow minded when it comes to age differences between a couple. To be honest? I’ve to turn my head away if I see these two. I’ve the same with men by the way. Mickey Rourke is engaged to a “granddaughter”. I turn my head away also looking at that couple.

#6 Adriana on 03.16.10 at 12:45 pm

Oh and this, Madonna is of course proud at her daughter. But are most girls not fashion mavens? Lourdes look not that different as other teens she has though access to the best of the best and often the first due to her mother’s connections….

#7 Rob Schneider rules on 03.21.10 at 7:18 pm

Good on her for the affordable prices! Reminds me of the Bitten line – SJParker insisted that her clothes wouldn’t be off limits to fashionistas on a tight budget!

I agree on the huge logo nonsense. It would just make me feel like the label was using me as a walking billboard. Surely I’m not the only person who thinks sunnies with huge Dior or Chanel logos look cheap and tacky? Ironically…. like knock-offs?!

#8 Rob Schneider rules on 03.21.10 at 7:21 pm

Or perhaps it’s just that the people I’ve seen wearing them would look cheap and tacky no matter what they were wearing! haha! That’s mean but true! So many rich people seem to have no personal style or elegance. Some things are indeed priceless.

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