Vanessa Paradis For Rouge Coco Lipstick Ad Campaign

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While wearing a red Rouge a Levres has transcended from a simple cosmetically enhanced beauty gesture to myth, French songbird and actress Vanessa Paradis embodies the Chanel Coco Rouge for Spring Summer 2010.

Photographed by Mert and Marcus, romantic and ethereal, Vanessa doesn’t strike me as a lipstick wearer. Though the Red Carpet demands so, wearing fire red lipstick and living with Johnny Depp just don’t match in my book. They do so in yours? (the story continues right after the jump with more images and a making of video!)

Vanessa Paradis Rouge Coco ad campaign

The business people over at Chanel say that they’re betting on Vanessa Paradis to pump up the sales numbers (because, they say, she’s a young, sophisticated woman permanently associated with Chanel). The Rouge Coco is set for launch in March (worldwide) with a campaign directed by who else than Jean-Baptiste Mondino who already worked with Vanessa Paradis – latest on her Elle Magazine shoot.

Vanessa Paradis lips contour

Getting back to the lipstick: Rouge Coco will be released in 30 shades, each being named after a defining detail in Coco Chanel’s existence (Camelia, Mademoiselle, Paris). The packaging is a classic one for Chanel so let’s hope that the formula and the print ads with the Mert and Marcus signature but also the Jean-Baptiste Mondino directed commercial will work their magic for the profits of the legendary fashion house! In other words: would you wear Rouge Coco from Chanel despite the recession?

Vanessa Paradis Rouge Coco

Vanessa Paradis Rouge Coco ad campaign large


#1 s. on 01.13.10 at 4:52 pm

Every time I see Vanessa Paradis looking as gorgeous I thought of Karl’s fat mommas speech I think he starts to dodder.

#2 Ellington on 01.13.10 at 5:59 pm

I did not realize it was Vanessa at first, because her mouth was closed. I am so used to seeing the gap in her teeth.
She is lovely as always.

#3 Kate on 01.13.10 at 11:30 pm

Kind of a boring ad which looks like all the others. I would think they could do something better with Vanessa. Showing the gap in her teeth at least adds something, but the other pictures are bland.

#4 Adriana on 01.14.10 at 4:35 am

Agree with Kate.

#5 Daydreamer on 01.14.10 at 6:24 am

this is kind of generic cosmetic ads. Though she looks lovely there.

#6 Sophie "Velvet" Tyler on 01.24.10 at 2:06 pm

She’s beautiful..pretty enchanting! Love her gaps, they’re cute :)
The ads are really simple but nice

#7 closet cupcake on 03.13.10 at 11:47 pm

I need to find out what eyeshadow she is wearing. Vanessa looks absolutely exquisite.

#8 Lula on 06.17.10 at 11:40 am

I knew it was Vanessa at the very beginning, but I looked it up just to be sure! She is so gorgeous. Johnny’s a lucky man.

#9 christina_nc on 01.24.11 at 11:13 am

Vanessa Paradis is starring in director Jean-Marc Vallée’s latest project : Café de Flore. Check out the blog for the new movie!

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