Freida Pinto, Evangeline Lilly For L’Oréal

There’s life beyond the TV/silver screen! And more – contracts keep coming! After Nicole Kidman quitting from Woody Allen’s new project and taking up a Schweppes commercial alongside Rubina Ali, who played little Latika from Slumdog Millionaire, there comes Freida Pinto, grown up Latika signing for L’Oréal.

Freida, who was rumored to be courted by Chanel also is now a spokesface for L’Oréal and so is Evangeline Lilly, the Lost one. (She wasted no time! Lost just premiered its season finale and we hear that Evangeline is booked by L’Oréal!). Traditionally signing actresses for their ad campaigns, L’Oréal takes on TV series. But is Evangeline so representative for a cosmetics campaign (not to mention Freida Pinto)? Is it just an infusion of young Hollywood air to boost up the sales? (via, photos via 1, 2)