Lancôme Juicy Tubes P.U.R.E. For Your Ecoconscious Self

It’s reassuring to see the fashion/cosmetics giants getting their eco vibes on! The legendary Juicy Tubes from Lancôme go P.U.R.E. (Premium Unique Raw Elements).

With a 100% recycling packaging (even their box is made of recyclable cardboard), Lancôme takes the gloss experience a step further, giving a healthy, environmental friendly twist to their coveted lip shine. Given that everyone goes green, does it mean that eco is the new market strategy? It makes you feel safer to know that more and more products go “green”? (via)