Loewe Quizás, Quizás, Quizás Ad

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I wanted to bring this commercial to your attention because I don’t think I got it all right. It’s for Loewe’s latest fragrance. It’s a beautiful short clip, rather charming in conception and manifestation. It was presented at the San Sebastian Film Festival, September 25th.

I’m unsure about the signification, however… So I’m posting this ad for you to see it and tell me what you think about it, especially when it comes to the ending of the advert. (I’ll hold until you’ll see it too and then we’ll exchange opinions) Quizás, quizás, quizás Loewe. (the clip is right after the brake, plus a short movie behind the scenes with the making of this ad)

Quizas quizas quizas Loewe perfume ad print


#1 savvymode sg on 10.05.08 at 8:40 pm

okay, i am lost. what just happened. i think i lost the meaning in translation??? : (

#2 Ellington on 10.05.08 at 9:47 pm

Perhaps, perhaps, perhaps…
That was just too esoteric.
I have no idea of what they are trying to say, except that maybe (perhaps) everything is a toy world of your own design and fantasy?

#3 Sophie Richardoz on 10.06.08 at 1:48 am

That reminds me a little too much of http://uk.youtube.com/watch?v=YAnyYTjjhJ0


#4 rafael on 10.06.08 at 3:25 am

Sophie, your clip is much nicer :)

#5 Adriana on 10.06.08 at 12:26 pm

I’ve no idea either what’s this all about and I don’t care. It’s a waste of time and money…and far too long.
I like the music tho in another version.

I love Sophie’s clip very much too!

#6 kpriss on 10.17.08 at 1:55 pm

What I saw in this little ad was a creepy vision of a world where couples turn people into marionettes. A world where a girl is still human if alone. When she becomes a woman, she goes guignol-ish. And that worried me! :(

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