Elizabeth Arden and Rocawear

VIEW
SLIDESHOW

Elizabeth Arden and Iconix Brand Group, the parent company of Jay-Z’s Rocawear brand signed in for a new Rocawear fragrance due sometime in 2008, the first from a line of men’s and women’s fragrances, cosmetics, and skincare products. The Arden Giant is also known for Mariah Carey M Perfume, frangrances from Elizabeth Taylor and Hilary Duff.

Jay-Z stated for the press: “We are excited to partner with an industry giant such as Elizabeth Arden (…) The combination of their expertise in fragrance and our ability to affect popular culture will produce some incredible products and breathe excitement into the category.”