After unveiling a large-than-life poster of David Beckham modelling for Emporio Armani underwear, we now have the chance to couple up his poster with Victoria’s. It may not look as impressive, it may not have created a mass hysteria when it was shown chez Macy’s, but it really is worth talking about! Photographed by Mert [...]

I ask myself many times what makes a super model. Not the bones and height kinda question but especially what brings out a model from the average status of clothes presenter into a fashion guru. Or something similar. Here’s another one of those cases of wait, what?-kinda model! Pixie Geldof..ahem Little Pixie Geldof, born in [...]

For every Wonderbra nostalgic there’s a new way to shape up, it seems. The Itty Bitty Bra coming to the rescue of the less than “C” cup size adding the ‘petites’ resources when it comes to shopping. It’s well known that most of the women today don’t know how to choose the bra they really [...]

I usually don’t refer to myself as a deeply romantic kind of person. I like to believe (and so I’ve been told to be) that I’m more of a realistic, practical person. Not too classic either, not to edgy, rather normal (and as dull as some may see it, normality is bliss!) and judging, through [...]

What does it take to have a natural pose for lingerie advertising campaign? Maybe a trained model can do it. Or someone who’s really used with being in the spotlight. Well Mel B former Scary Spice is here to prove us all wrong! You can be a celebrity first liner for years, you can even [...]

Kate Moss is back at Agent Provocateur. And not for any season’s collection either! She’s doing the bridal theme. Maybe those rumors about her and Mr Hince are true. However, these shots don’t get to me like Maggie Gyllenhaal ones did. And even the last advertising thing with Vahina Giocante was far better to my [...]

Not long ago, Victoria’s Secret was landing the sexy factor for a more feminine approach of their collections. When reading those lines, I realized there was not so much sexy behind VS so I made a silent promise to bring you what I considered to be really interesting from that point of view in the [...]

I guess it’s not all gone for Eva. She’s still the face for the Calvin Klein fragrance and now she’s going to undress for CK, replacing Natalia Vodianova who has been the body for CK Underwear until this year. Eva’s now contracted for Calvin Klein Underwear and set to appear in ads from this very [...]