Wow! Next time I’ll go play tennis, I’ll think differently about the clothes I’m throwing on my back! I know I’m belittling the importance and the entire area of expertise of the house of Lacoste, but hey! that’s how I felt when I saw the images from the Lacoste Spring Summer 2012 collection! Tennis wear [...]

Will the new Lacoste 2011 ad campaign be more effective, commercial wise than the last one? And by the last one I am referring, of course, to the well known “Un peu d’air sur Terre” (appx A breath of air on Earth) Lacoste campaign that lasted no less than 10 seasons. And I’m curious at [...]

Lacoste goes digital with an interesting ad campaign for their new collection Lacoste Dot Fade Pack 2009. Lacoste Ibiza and Lacoste Carnaby are the Lacoste sneakers models to receive the new Dot Fade Makeup Pack: blue/green, white/pink, white/black, yellow/pink. It’s beautiful, it’s neon, it’s magnificently trompe l’oeuil. Far more interesting than the Campanas Limited Edition, [...]

I thought I’ve been writing my way around tattoos enough but still there’s room for yet another tattoos and fashion article! This one has been brought to my Inbox attention (thanks, Tim). I’m sure you’re already familiar with the absolute tackiness of allover branding. The stubborn way of logos sticking to our wardrobe as a [...]

Design is always a tricky business. Especially when over-logo-ing a piece of whatever (in this case a piece of Lacoste). Esteemed designers Fernando and Humberto Campana worked around the Lacoste logo and the outcome is rather interesting (to say the least). An alligator shirt? Who would refuse? A white polo with plenty little green alligators [...]

After you’ve been completely fed up with Zaha Hadid’s Chanel Mobile Art Pavilion, there will be more fashionable Zaha to digest in the future. (and I believe she won’t stop just yet!) Lacoste and Zaha Hadid worked together a new shoe. Hoping it’ll have nothing from the extraterrestrial egg-ish Chanel pavilion, I hope for the [...]

It seems Agyness isn’t the only one molded into a mannequin: Coco Rocha has her dozen set created especially to display some artsy t-shirts. Visionaire and Lacoste teamed for photographically printed t-shirts as the fall’s edition of the Visionaire Magazine. The T-shirts are no ordinary cotton lizard-esques but signed by Nick Knight, Peter Lindbergh, Inez [...]

Since everyone’s getting ahead of fashion presenting shows a year ahead of their time, why not presenting points of view 75 years ahead? I talked tennis yesterday, I won’t stop now – Lacoste wants to reinvent the game to celebrate 75 years since the brands exists. For the company branded under the saying “Un peu [...]