I’m all skeptical when it comes to an eco – friendly label issued under a big fashion luxury house – remember Emma Watson for Alberta Ferretti? Today, however, I’m about to change all that! I know the images speak from themselves, and that I’m enchanted with Edun Spring Summer 2012 ad campaign’s visuals, however, a [...]

Can you believe that? Recent studies show that the process of making a leather glove implies chemicals that are still present in high percentage in the end product. Which is potentially harming to our skin. The substances registered by the German conducted study are chemicals like Chromium, Lead (both can cause allergic reactions), Aniline and [...]

This was on my mind a few days back and haven’t come around to cover it properly. I’ll give up waiting and thinking and go ahead with talking about it. What do you think the picture below shows? And no, it’s not one of those ET – cornfield drawings you see in viral email attachments. [...]

Green is definitely the new fashion! The luxury brands found out that green / eco conscious may be the new gold rush they were expecting for ages. People are now madly looking for environmental friendly designs, materials and initiatives. Because, as we know, green is the new white. In order to look good, you have [...]

How many products in your makeup kit are without harmful components? We talked about this in the past and here I am, pointing out again, that not everything we put on our skin is without consequences. A recent study has been conducted by the Environmental Defence Canada through the Campaign for Safe Cosmetics on popular [...]

I was trying to come up with an attractive title, something that’ll draw you over but not too giving, more teasing than anything. I may have succeeded, you’ll tell me, but the truth is I really wanted you to discover the V & Y neckpieces. Scarves that double as necklaces. In a green attitude. The [...]

And I was feeling sad because Emma Watson‘s People Tree collection was the last she was going to do with the label! Looks like little Emma was busy, busy, busy! Fashion busy! Her new collection with designer Alberta Ferretti, Pure Threads is a step up in her fashion game. At least concerning the price. $300 [...]

After doing some reading here and there, I came up with an interesting thought: how satisfied are you with your wardrobe? How much of your wardrobe you feel it’s really you, in tune with your lifestyle and vision? Of course this was first conducted on my own closet and what I found within was putting [...]