L’Oreal Acquires Urban Decay

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This is just one of the many fashion news titles of the day and I could easily move on saying nothing has changed for the fashion big shots even in recession times. But wait! Urban Decay is ‘only’ the largest independently owned color cosmetic company in the US. Not anymore. The French L’Oreal cosmetics giant has everything you need (waving hand like a Jedi)! Don’t worry, it’s just another ‘Fashion Hotshots vs Fashion Fools‘ episode! {wwd}

l oreal buys Urban Decay


#1 Ellington on 11.27.12 at 10:48 am

Oh too bad that they could not stay independent. : (
Urban Decay is one of my favourite brands.

#2 kpriss on 11.27.12 at 2:43 pm

‘and so it is…’ I’m just curious how they came to this – after all, ud was – as far as I remember – co – owned by a cisco founder. It’s hard to believe he ran out of financial support…

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