Forget Pajama parties and frat parties! Say hello to the Hilfigers! Tommy Hilfiger Holiday 2011 Ad Campaign is any spoiled… ahem preppy looking young individual’s dream party. Or so I think.
I know it’s supposed to look great, warm, family-ish and inviting. But to my eyes it’s odd and forced. Happy Hilfiger Holidays, partying with the Hilfigers at the Hilfiger residence. That kind of too – much, forced, odd. Am I taking this too far? It’s just an ad campaign after all, should I engage in a more shallow perspective over Tommy Hilfiger’s marketing approach? (even so, how come ads like John Lewis’ Holiday campaign can reach so deep within me and this house par-tay with the Hilfiger makes me cringe?)