Waking up this morning after a good Sunday break (I hope you all enjoyed one!) I was expecting a sunny Monday on the fashinternet. Something to make me smile and carry on my stylish ramblings and my whatnots thinkings towards you.
Instead, I discovered that what you ignore today, may hit you twice as hard tomorrow! Last week, I found out, like many of you, that Madonna had inked a design deal with MG Icon group (owner of Ed Hardy, amongst others) for a children collection! The name is Material Girl and it will be available in Macy’s stores in time for back to school season, with prices raging from $12 to $40! (don’t miss the rest for the story, right after the jump!)
As you may remember, Madonna, who has tried so hard to transgress her chanteuse status into something more serious (so hard that she even married a highly esteemed director), has had a brief designer episode with H&M. Now she’s taking that road again, with Lourdes as her front-reason, the new Material Girl collection being inspired by her Madgesty’s daughter.
And before you breathe in relief that the Material Girl fashion adventures won’t hit your closet, read through: Madonna has designed a new pair of sunglasses for (and with) Dolce and Gabbana! Toujours part of her MG Icon contract, the “design deal” enabled Madonna to have her favorite photographer, Steven Klein, do the ad campaign for MDG shades. And that’s not all! The campaign also stars Tyson Ballou, just another Jesus-replacement.
There’s no word on whether this was Lourdes doing or just her Madgesty fashion genius at work, the only clear giveaway of Madonna’s involvement is the glitzy stars-made M letter from the MDG signature you can see on the shades arms. What a Material Girl, indeed! (WWD, photos via 1, 2, 3)