Time really flies! I remember practically growing up with Calvin Klein One and Be, I remember Kate Moss’ freckled mouse face and that perfectly simple ad print campaign that has been, iconically, Kate Moss grand debut. CK One Kate Moss!
In 2009, the Calvin Klein CK One and CK Be get a new packaging, collector’s bottles with speakers! Each perfume comes with a bottle engraved with the new CK message “We are one” in multiple languages and a removable MP3-player speaker in the base. (don’t miss the video ads for CK One and CK Be with Kate Moss and the new CK One, right after the jump!)
Not much has changed from the first CK one bottle but since the Unisex perfume was the discovery of the original CK one generation, the MP3 players and speakers belong to the new generation. Calvin Klein is simply upgrading to the new generation, hoping to have the same appeal as back in the Moss days. Does he succeed? (don’t miss the videos right after the picture!) ( via 1, 2)