What marketing magic wand can cross your path and transform your apartment into a Chanel oasis?
Even if the official launch is scheduled for October 10th, the latest Chanel perfume “No. 5 Eau première” had its VIP launch in a more sophisticated an unusual way in a 250 m2 Parisian private apartment. Everything was transformed into a Chanel set by the French interior designer Jean-Marc Gady (who has already worked with Lous Vuitton, Moet and Apple). There were test sprays, photos of Chanel spokefaces (from Mlle Chanel, Marilyn Monroe up until present times to Nicole Kidman). At all times, a fountain sprayed drops of the new fragrance into the air. Honestly, if someone could make my house look like this gorgeous mansion, I’d put it on the marketing market right now! (click thumbnails to see larger views) (via)