Lauren Bush Feed Bag Whole Foods Deal

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I think by now everyone got used to Lauren Bush wearing her Feed bag from casual street style to fancy parties as part of her involvement in the U.N. World Food Program’s School Feeding operations.

The Feed bag is now set to fill the Whole Foods stores in U.S., Canada and U.K. The chain store has bought 430,000 bags. Each bag sold means 100 school meals to Rwanda children. I know it sounds beautiful and ambitious, but every now and then I get these system-confidence gaps and really ask myself if these actions get to their announced beneficiaries. What’s your take on that?

Lauren Bush Feed Bag
(via wwd, photos via feedprojects)

2 comments

#1 Adriana on 04.23.08 at 4:09 pm

I do support certain causes. While I know that only a small percentage goes to the people it is meant for. Because there are gaps in the system off all kinds.
The U.N. is going to stop their help in Darfur because gang raids makes it impossible to supply the food to the people in need as a very sad example……

This kind of things -as long as I can afford it- shall not stop me to donate to causes. What else can we do?

#2 Eco Crush Number Eight: Lauren Bush (yes, she’s a Bush). [Feed Bag] | elephant journal on 09.11.08 at 8:39 am

[...] an activist for those less fortunate (for more, click [...]

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