I think by now everyone got used to Lauren Bush wearing her Feed bag from casual street style to fancy parties as part of her involvement in the U.N. World Food Program’s School Feeding operations.
The Feed bag is now set to fill the Whole Foods stores in U.S., Canada and U.K. The chain store has bought 430,000 bags. Each bag sold means 100 school meals to Rwanda children. I know it sounds beautiful and ambitious, but every now and then I get these system-confidence gaps and really ask myself if these actions get to their announced beneficiaries. What’s your take on that?
(via wwd, photos via feedprojects)