Let me just state one thing clear – I’ve never been a fan of sports. Actually, I loosely describe myself as a lazy person when it comes to sportive physical activity. I know it’s far from being a good attitude, but it’s who I am (for now). The only exception is tennis – which I [...]

Anna, why don’t we see you playing tennis anymore? Because now I’m only pretending! You can see my Anna Kournikova tennis-player self in a series of ad prints for sports label K-Swiss! The Spring Summer 2009 K-Swiss ad campaign was shot by Zach Gold but I can’t help wondering if he told Anna to breathe [...]

Sport and Haute Couture? Mmm.. yes.. maybe… definitely could be… Well Lucy Liu’s done it for Harper’s Bazaar and the result is pretty amazing. It’s like she’d be posing for Luxury Olympics but who’s really counting? Take for instance the “Swing Out, Sister” picture where she’s throwing the Chanel bag: only two prices are known [...]

I guess when Victoria’s Secret were saying that the sexy factor was going to suffer serious cut back, I wasn’t thinking about tracksuits! But then again, the word is that VSX is the new brand to be launched over at Victoria’s to cover the demand for a sport line “complimentary to a women’s figure and [...]

At a point where many ask how much further until we’ve reached the prophecies maybe irony isn’t the best approach. Then again, perhaps it is… The predicted raiders of Apocalypse are now impersonated by four bunnies and make a beautiful deck print. Made from Canadian maple with sublimation, the print is scratch resistant. Here they [...]

Oh how celebrities sparkle perfectly fit in the spotlight! Makes you think it’s all so effortless and easy to get. Have you ever dieted? I know I did (once or twice). And many women that I know followed a strict diet and a severe program just to keep in shape. To be fit. Fit for [...]

How about you take your old bicycle and improve it? And not with just anything! With smiley faces! Here’s the Moritz Waldemeyer’s Joyrider. What it does? It’s quiet simple – it creates illuminated smiley faces on the wheels of the bicycle when rotating (by clip two electronic devices onto wheel spokes; the electronic devices emit [...]

It seems not only Chanel mixes sports and fashion. Emporio Armani sets his “7” brand target on the tennis course now. Babolat (one of the leading names in tennis equipment) and Emporio Armani (wonder who’s got the product and who’s got the label in this story) issued a EA7 Tennis Racquet. For those of you [...]