Wow! Talking about next generation advertising! The notoriously clothing company GAP (one of my favorite labels too) has engineered a new marketing approach. As if strategic planning for relevant ad posters placements wasn’t headache enough, meet the geo – fencing bug! In short: whenever you were in the proximity of a Gap advertising poster and [...]

A lot is happening this Spring! Especially fashion – wise! After Marni’s collection for H&M, there’s another lovely line coming to a store near you: Diane von Furstenberg & Gap partnered up for a special collection for the little ones! Diane Von Furstenberg’s GapKids collection is going to be launched March 15 (that’s in two [...]

More than once I confessed my love for oversized clothing pieces – there’s nothing comfier than a slouchy sweater for lazy day lounging around, relaxing weekends and so forth. There’s nothing more body hugging than an oversized tee! (yes! You may think it’s not, but actually, oversized clothes fall way better on your body than [...]

When you read the first part of the title you thought she was modeling for them, didn’t you? Well, at least that’s what I initially believed when I popped into the story. Sasha Pivovarova for Gap – sounds just like one of those campaign announcements where the model is being tied to the brand and [...]

Gap said that flare is officially on. And more: flare and high waist! Yes, I’m talking about jeans! It’s yet unclear from the images released so far, but Gap’s Spring 2011 ad campaign is based on flare legged jeans with high waist (for Jac Jagaciak) and classic low waist (for Anja Rubik). I wish more [...]

I’m sure you’ll say this only comes to confirms and strengthen my bow madness but trust me when I tell you it’s far from it! It’s actually a coincidence that I found this Valentino For Gap gray bow Top just a day after I introduced you to the Bow fingerless Gloves! You do believe me, [...]

Have you seen the latest Lanvin Loves H & M collection? Sure you did! It’s all over the place, all over the news, all over the fashwebs! Wherever you turn, there’s a little bit from the new collection or the catwalk presentation of the extraordinary collaboration between Hennes & Mauritz and Alber Elbaz. A bit [...]

While being a Gap enthusiast (part of my weaknesses list – I fell in love with GAP when one of their jeans fitted my like a glove. I still have the pair, after years and years and intensive wearing it really looks impeccable and still magically fits my features) I couldn’t help but notice their [...]