Much to my surprise, this fashvideo actually had a story. Not academy award – worthy, but a story nevertheless. And that’s oh-so rare in the fashion advertorial business nowadays! It’s Armani Jeans by Megan Fox. Nothing Fox – unusual that, God forbid, could challenge your intricate neuronal system! Easy, clear intentions, predictable actions and reactions. [...]

Do you watch Gossip Girl? Because I think it’s really premature to ask you if you listen to The Pretty Reckless on a regular basis. Oh – that’s Taylor Momsen’s band, that’s what it is. The Pretty Reckless. And Taylor is rocking the life out of her with them! However, I won’t get into a [...]

I’m an old fashion girl through and through but I love me some high tech immersions from time to time. I wouldn’t mind having some of last minute’s gadgets in my very own household. To have. And to hold. And to treasure and use whenever I wish. Wouldn’t you? Now please help me solve this [...]

Can’t go on without having my fashvideo fix! Can you? Come on, you have to admit you’re at least a bit curious! When I found the ad I said to myself: oh, great! Now maybe I can actually understand what this is add is about! Then I pressed play! The ad comes in two cinematical [...]

Remember the Oliver Peoples campaign from last year? Pretty little ad thing! This year they decided to approach the ad campaign from a more intimate perspective. Devendra Barnhart and his love lady, Rebecca Schwartz photographed by Lisa Eisner. Oliver Peoples imagined an authentic love / life / living story for their Spring Summer 2011 ad [...]

Now this is getting really fun: there’s another pair of perfect pants on the market! What’s with this quest for perfection? Isn’t anyone willing to make mistakes anymore? In fashion? So Levi’s came out with this brilliant revolutionary idea called Levi’s Curve ID. Declined in three shapes the Slight Curve, the Demi Curve and the [...]

Asking you if a good fash video was what you needed is irrelevant right now. Why? Because everybody’s doing it, I should just as well get used to it and accept it like it is. Teasing. It’s not product oriented. It’s teasing oriented. David Beckham, Victoria Beckham. You know them. You know they’re together since [...]

Did you miss a good fashvideo? I did! It’s always like a puzzle. I’m always trying to adjust my admiration for something done with excellence to the actual subject of the video. And I (almost) always fail. This time it’s about Jude Law and Michaela Kocianova advertising for Dior Homme perfume, all under Guy Ritchie’s [...]