You remember those Darth Vader worthy sneakers Adidas came up this season? Now just by looking at their cleverly masterminded commercial clip I’m sure they’ll make a sales hit with those kicks I could only wear at night, because one cannot see very well and thus one cannot be blinded by their ugliness. Anyways, there [...]

Have I told you I’m a big fan of Adidas Originals sneakers? What? A couple of times already? Well, not once this year, right? So there I go: I love Adidas Originals! They’re classic, comfortable and loyal! And now they’ve come up with a new Desert Boot collection! With side perforated three stripes, the new [...]

I love those good old fashioned Adidas Originals! They won’t let you down not comfort or fashion wise! For next Summer, Adidas Originals received a heavy Star Wars makeover. With few exceptions, I firmly believe that these new Adidas Originals wouldn’t sell if they had no Star Wars tag or relevance. (the story continues with [...]

I thought the sequined shoes were sooo last season! But behold! The Adidas Originals By Jeremy Scott silver sequins edition have that 80s disco feel you won’t want to miss for the upcoming season! It’s a classic with a retro twist and a trendy sparkle, it’s Jeremy Scott for Adidas, it’s JS Sequin and it’s [...]

Becks has caught the design bug from Posh – he teamed up with James Bond (Undefeated) for a collection for Adidas Originals by Originals Fall Winter 2009/2010. Whether David Beckham opened wide his wardrobe for Adidas professional designers to find inspiration or he just autographed the so-called design-contract, is yet unknown. I’m waiting for little [...]

Following the huge success they had with the winged shoes, Adidas continues the series of designs signed by Jeremy Scott. Not as surprising as the winged Adidas, the new ones look simpler, bidding more on the details than on the overall shock factor. Hence the neon three striped shoe with double tongue, the graphic black [...]

I don’t know about you, but when I was little, I was a fan of (any kind of) mythology. I used to read those legends on and on and never get tired of them. Now if I see a pair of shoes with wings, I can’t think about anything else but Hermes, the Greek god. [...]

Another campaign for a world renowned sportswear brand that doesn’t necessarily connect you with their product as such. It doesn’t have to be the world’s greatest commercial or the most innovative, it just has to find that switch in you, the one that makes you turn towards their product and not the competition’s. And this [...]