Have you seen Chanel’s latest perfume ad campaign? It’s Bleu de Chanel, a perfume for men. The video is truly a masterpiece of the new fashmovie genre, starring Gaspard Ulliel and directed by the great Martin Scorsese.
I’d like you to watch the ad first and then tell me what you make of it! I’ll take you on a making of journey, right after the jump, where, in four pieces, you’ll be able to see this entire Bleu de Chanel puzzle come together.
So? What did you make of it? I had no idea the main character’s name was Hector and that he had more than one love interests and that many of them are shown in the ad clip. I’ll be watching it again now with the knowledge of the making offs and maybe I’ll get more than I did the first time. Nevertheless, you’ll have to admire the Kaiser’s consistent style (at least when men are concerned): pulled back (longer) hair, all greased up and shiny, high heeled shoes/boots, long dark vests, chasing women, getting rejected, all that from behind a camera… It’s really a fashion.