Gaspard Ulliel’s Bleu De Chanel Ad Campaign By Martin Scorsese

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Have you seen Chanel’s latest perfume ad campaign? It’s Bleu de Chanel, a perfume for men. The video is truly a masterpiece of the new fashmovie genre, starring Gaspard Ulliel and directed by the great Martin Scorsese.

I’d like you to watch the ad first and then tell me what you make of it! I’ll take you on a making of journey, right after the jump, where, in four pieces, you’ll be able to see this entire Bleu de Chanel puzzle come together.

Gaspard Ulliel Bleu de Chanel ad campaign

So? What did you make of it? I had no idea the main character’s name was Hector and that he had more than one love interests and that many of them are shown in the ad clip. I’ll be watching it again now with the knowledge of the making offs and maybe I’ll get more than I did the first time. Nevertheless, you’ll have to admire the Kaiser’s consistent style (at least when men are concerned): pulled back (longer) hair, all greased up and shiny, high heeled shoes/boots, long dark vests, chasing women, getting rejected, all that from behind a camera… It’s really a fashion.

Gaspard Ulliel Chanel Bleu de Chanel perfume

For Chanel’s Kaiser. What about you? It’s getting a fashion for you too? Watching intricate fash videos with apparently little or no connection at all with the subject of the actual ad? (via)

Bleu de Chanel perfume ad Gaspard Ulliel

5 comments

#1 Adriana on 09.10.10 at 6:06 am

Oh what a bull**** for crying out loud!! Sorry readers. Mr Scorsese: what a sell out he has become! This is almost the Shine A Light concept. A Rolling Stones ‘documentary’ by Scorsese. Sighs…fash people take themselves far, far too serious. Or celebs do? Five days? What a waste of money when a billboard with that hottie is more than enough for me and lots of other females as I noticed in the city yesterday! :D He looks nicer and younger without all the retouch and such here though.:)
Five days shooting for a 1.01 minute commercial and then 5,93 minutes Scorsese self promoting in ‘A Making Off’? He’s one of the greatest directors alive to me. I know these guys make commercials all throughout their career but now the old man got too vain….shakes head here…

#2 Ellington on 09.10.10 at 10:10 am

Yes Adriana it is as you said.
It seems that a lot of well known film directors are now doing high end ads for high end products.
Before I think that this was just limited to Japan where the ads were only seen there as stipulated by the “famous” directors and actors but now it seems they are all trying to make a movie in the format of a 1 to 2 minute ad for the world to see their craft. I am surprised that they have not come out with a book about the making of it. It is rather bizarre.
Yes a billboard would have been enough.

#3 Adriana on 09.10.10 at 12:44 pm

Ellington, directors were more secret about it in the past that they earned some extra money with commercials. I don’t mind that at all. It’s a honest job too right? These days -since celebratism is so common- we got to know whom the commercials make. And all the fuss about it…making off’s…..
Saw that billboard again today: but now I thought: “Hmm, still cute but you’re cuter for ‘real’ Gaspard!”
Is that coffee commercial with George Clooney also on tv in the US and Canada?

#4 Ellington on 09.10.10 at 3:20 pm

I have not seen the Clooney coffee ad as yet but that does not mean that it not on here or that it might be coming. : )

#5 Adriana on 09.10.10 at 5:02 pm

Oh, that coffee commercial is on here for ages! Nespresso is the brand. Saw it tonight again. Of late I visited a gf and she said: “Coffee? It’s George Clooney coffee.” Lol! She bought that machine that goes with that brand. Preferred her own coffee.

Speaking about George Clooney: I’m looking forward to see The American. The trailer seems more like the action movies Americans are used to. I’m told that the it’s a more slow (so to speak) as European films. Director is well known Dutch photographer Anton Corbijn. His film Control about Joy Division’s Ian Curtis is great.

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