The First Hotel Missoni

What’s left to do when you get enough of the catwalk? Retire? No-no! Expand! So not only you’re getting your tired-vision out of the runway, but you take it further, spread it, hoping people won’t notice your lack of inspiration.

Missoni is going into hotels now. Set to begin with two (one in Kuwait and another in Edinburgh) announces “a new and distinctively different kind of hotel”. The press release is always fancying a dream world feeding it up to fantasy people like in a cultural circuit of some kind talking about this hotel in terms of diplomatic headaches:

“an appreciation of detail, an understanding of food and wine, a belief in authenticity, a cognizance of culture from a contemporary point of view, and a strong and equitable set of social values.”

It’s more like Museum Missoni, not Hotel Missoni!
(rezidorparkinn via vogue, photos missonihome)