Natalia Vodianova for Diane von Furstenberg 2008 Ad Campaign

Modern has never been so graphic before. The new Diane von Furstenberg campaign with Natalia Vodianova is an urban masterpiece.

David Lipman and François-Marie Banier are the eye and the feeling behind the campaign:

“With so many magazine images that are so completely retouched, we’ve gone in the opposite direction, showing the soul of a woman. It is the most beautiful thing I’ve seen in my career. It’s aggressive and strong in the most elegant way.”

Truly surprising words coming from “backstage” of an advertising campaign. I have to agree, everyone knows how frustrating photoshopped pictures are. Pictures meant to show not only close to perfection products but most of all a perfect face or body that doesn’t really exists.
This DVF campaign with mother of three Natalia is closest to us than fashion normally permits it.

I know it’s not very fashion in a wardrobe kind of way, but what do you think about this campaign? For me it looks very alive.