WTForever21? Bloggers In Arms

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When it comes to the blogosphere and the big brands, there’s two way to handle the blog heat: you either make friends with the devil – the lil’ bloggers are like ants – little but oh – so – many! Or you use whatever legal means at your disposal – authentic or fake like colored stage candy smoke to bring the lil’ bloggers at your mercy.

While the big names of the fashion industry (and more) use the first strategy in an attempt to befriend the lil’ fash antz, Forever21 took the liberty to use the latter and tried to absurdly, forcefully take down WTForever21dotcom by claiming copyright infringement and such big legal bazingas. With no real fundament whatsoever. Why would such a big brand be shaking over one lil’ blogger? We love you, WTForever21! Stay with us!

Forever21 WTForever21


#1 mdinah on 06.14.11 at 8:56 am

Although I can understand your sympathy towards fellow bloggers I think its important to discern bettwen people who make their work with respect towards others( famous people/brands) like you do in stylefrizz and people who use the blogosphere just as a way to spit venon on everything around.
It’s easy to sit behind a computer at the anonymity of our houses and systematically criticize other people’s work.

#2 Ellington on 06.14.11 at 9:14 am

WELL SAID mdinah! : )
I totally agree!

But I am still hoping for your future blog “STYLE TERRORIST”! For I know that it would be done with humour, a spoonful of sugar and a dash of vinegar! ;)

#3 kpriss on 06.14.11 at 9:16 am

The big brands claiming that anything / everything is copyright infringement and that they will rain and pour over the little people with lawyers and lawsuits! That kind of abuse drives me out of my comfy chair into the bloggers cum warriors ranks. The injustice drives me mad, mad, mad!

As for the girl behind wtforever21cotcom – she merely pointed out the good, the bad and the ugly, it wasn’t all pointless criticism with no reason. I’m often appalled by how bloggers around the world praise the luxury brands like they were the new Gods of the fashion Religion. Why don’t the big brands say that is copyright infringement also? Why do the little people stand against the law only if they stand against the brand?

#4 mdinah on 06.14.11 at 9:17 am

hey Ellington!! i just made mine your words on Angelina… you go gurl!!!

#5 mdinah on 06.14.11 at 9:27 am

I do agree with you on the copyright topic and I don’t personally think they have a strong case, BUT I do think that it should be used as an opportunity to show that we do have responsibilities on what we say.
Are we allowed to express our opinion? Definetely yes, but we must be aware that it can carry consequences.
I never checked that blog and don’t have any interest on doing that because as I said its easy to criticize for the sake of criticism. Why not to come up with suggestions to improvement?
I feel no sympathy for that girl, sorry.
I am sure she never criticized brands that advertise in her blog( in the case she runs adverts…)

#6 kpriss on 06.14.11 at 9:35 am

I understand your arguments and they are solid as a rock! Also , thank you for the nice words you said about Stylefrizz! It’s so sweet! I try to do my best and stay true to my heart.

Sure, it’s easy to point out the dead leaves in another’s tree, but if nobody does it, where would we be? I think it’s all good as long as it’s balanced and done with good measure and no evil intention. I only read her after she was highlighted by the entire web following her ruckus with F21 and I found her toxicity level really low.

As I said previously, I’m more deranged by bloggers who praise (let’s say) LV for their bags and whatnots just because they’re monogrammed and really expensive. That’s shallow and hypocritical. People who, just like you and me, see the good and the bad in every price tag reassure me in some ways.

#7 mdinah on 06.14.11 at 12:52 pm

So I went against my words and checked her blog. The only reason for its existence is to criticize the products of ONE SINGLE BRAND. Great! Obviously she has an issue with F21.She tries to be funny/bitchy with her comments like the girls at GoF#gUrself and she fails ,miserably.
I stand by my words. I feel no sympathy for her. I would totally applaud her if her criticism was directed to the whole industry.
If tomorrow I decide to run a blog named StyleFrissSucks(which I won’t, I promise)you would be annoyed for sure.
F21 is defending the brand. She started a fight that she can’t win.
I am curious to see how it will finish.

#8 ajginger on 06.15.11 at 6:13 am

I don’t applaud a big mighty brand who goes after a little blogger I would never have heard about if it was not mentioned here! It is also the first time I hear about Forever21?
So that’s how far the power of the rich and mighty goes these days? Whether this girl fails to use the right tone or not: she’s just a little blogger! Nothing less or more…..I all find this very scary and it angers me.

#9 Jess on 06.24.11 at 11:26 am

mdinah – I’m not trying to be rude, but Kane doesn’t just rip on F21 – she also highlights items she finds tasteful, and does giveaways. Hell, she even admits in an interview that 2/3 or her clothes come from F21. She just points out some of the…more out there clothing that F21 creates, of which there is a lot…

In my opinion it’s a harmless, funny site, and I don’t think Kane is writing it with pure malice toward the company. Many people have made fun of F21 before her, as well as made documentaries highlighting their sweatshop-like work conditions. I agree with you on that F21 has the right to be angry – I would be if I were them – but it’s not like Kane is telling people not to shop there. In fact, the documentary (It’s called “Made In LA”) probably deters more people from shopping with them than Kane ever could.

#10 mdinah on 06.25.11 at 6:57 am

hi Jess: Yes, you have a point. it is a harmless blog.

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