Tom Ford White Patchouli will breathe boutiques air in September this year and the ads are lead by Erykah Badu.
I know Ford uses sexual explicit adverts to promote his products. Or at least that’s what I was used to see. And looking at this White Patchouli black and white theme I can’t help but [...]

I was hoping not to see this day coming. But I guess when in France, you’ve got to team with locals. And especially when having such a big family, you’ve got to think about the future.
Angelina is said in negotiations with Coty for her own fragrance. Oh, joy! There was not enough to know that [...]

Antonio Banderas. How many sighs has he ripped off your enchanted hearts? He’s one of those rare actors who have a special force driving them in life, some kind of unknown energy to love everything they do and share that passion with the others.
Anyway, at least that’s what I think. And I’m not that foolish [...]

Mariah Carey makes way for her second perfume (to hit stores in August). An overwhelming Pink, Luscious Pink to embrace your eyes, your nose and your feelings.
I can’t decide what I hate the most. The idea of Mariah-smelling-like or the actual product. Have to say what’s inside, right? : Sicilian bergamot, ocean breeze accord, and [...]

Does Anne Hathaway looks like a young-people icon? Because it seems that’s what Lancôme had in mind when making her the face for Magnifique.
I could also add another piece to the contradiction puzzle – Lancôme also launches a new site with the occasion – Magnifique-Women.com to connect and celebrate women via video. If this [...]

99’s Fragile perfume for women has now a younger sister (or a daughter). Ma Dame (actually means My Lady) is a fragrance for young androgyny women.
It’s a light, floral fresh rose-grenadine -musk-cedar-smell-like perfume with a clear enough agenda since the ad splash features Agyness Deyn and Gaultier himself (photographed by Jean-Baptiste Mondino. I also added [...]