I think this little article is most likely to be found under “money flies” category.
Versace celebrates for yet another reason, other than launching a men’s line at Barney’s – stepping into the luxurious air transport section. Made to measure is reaching sky-high standards.
The first two Versace interior-styled helicopters were handed over to the new owners. The interiors have black and white leather seats with Medusa head logo imprints and were made in over a year, in collaboration with (like they could have done it without!) Agusta Westland, a branch of Finmeccanica (Italian defense and aerospace group). The two owners are Bruno Zago, an Italian businessman and Ion Tiriac, former Romanian tennis-player-turned-businessman.
Like snobbism couldn’t go any further, the two declare that they travel to work like this and that Versace it’s a beautiful brand. For a better dance on that tune, Giancarlo Di Risio, Versace Chief Executive said helicopter interior design was “the natural development” for Versace (…) What is the luxury of today? It’s planes, helicopters (…) We are in the highest end of luxury.”
Oh, indeed Mr Di Risio, if it could end here, it would be wonderful!
What’s the next step up the luxury scale after a $5-$6 Million Helicopter (without the custom Versace design)?