I don’t know about you, but when I was little, I was a fan of (any kind of) mythology. I used to read those legends on and on and never get tired of them. Now if I see a pair of shoes with wings, I can’t think about anything else but Hermes, the Greek god. [...]

Another campaign for a world renowned sportswear brand that doesn’t necessarily connect you with their product as such. It doesn’t have to be the world’s greatest commercial or the most innovative, it just has to find that switch in you, the one that makes you turn towards their product and not the competition’s. And this [...]

Lately, stores have become so much more than just shopping areas. And sportswear companies so much more than just sport occasioned clothing. The ever innovating Adidas shows yet another concept to the world. The No. 74 store in Berlin. It’s far more than your regular sneakers boutique. It’s a designer’s made gallery, just on the [...]

When it comes to sports and exercise, I sometimes lack motivation. And time. But every now and then, I still get to play some tennis with my husband. And we’re waiting for the biking-family-moment… The Stella McCartney gear for Adidas makes me wonder why I get the impression that everybody seems to stubbornly create workout [...]

If you’re trendy enough, you’ll know this year it’s time to put your sneakers on! Now you have the chance to wear one of a kind, custom made especially for you Stan Smith Adidas Sneakers. Having your own print (your special demand) on the sneakers will cost you extra (reaching a maximum $630) but it’s [...]

I wonder why all those gorgeous ladies populating the Red Carpet don’t get a look at what’s happening with the trends! They should really try out some sneakers next time they take the Armani on show! Adidas is preparing a new release for 2008 , the sneakers year – Adidas Rod Laver Vintage Lux. With [...]