Here’s another collaboration to spice up the clothing retail world. Wallpaper and Fila worked together for a polo t-shirt special edition. It’s about two polo shirts. The first is a tribute to the Björn Borg Settanta polo shirt with the scores of each of Borg’s championship matches on the front and his runner ups results [...]

When it comes to sports and exercise, I sometimes lack motivation. And time. But every now and then, I still get to play some tennis with my husband. And we’re waiting for the biking-family-moment… The Stella McCartney gear for Adidas makes me wonder why I get the impression that everybody seems to stubbornly create workout [...]

Since everyone’s getting ahead of fashion presenting shows a year ahead of their time, why not presenting points of view 75 years ahead? I talked tennis yesterday, I won’t stop now – Lacoste wants to reinvent the game to celebrate 75 years since the brands exists. For the company branded under the saying “Un peu [...]

Let’s play a game! I’ll give you some hints and you give me your guess – tennis, gold, dress, jewelry. Got it? I wouldn’t blame you if you didn’t! I don’t either! The thing is: you take one blonde, tall, tennis player, you design her a $100 Nike dress (not bad, the truth being said!), [...]

It seems not only Chanel mixes sports and fashion. Emporio Armani sets his “7” brand target on the tennis course now. Babolat (one of the leading names in tennis equipment) and Emporio Armani (wonder who’s got the product and who’s got the label in this story) issued a EA7 Tennis Racquet. For those of you [...]