Jennifer Lopez JLO collection got me thinking. I started showing you some examples from her collection a while back and now I had to get to it again and rhetorically ask, once more, why should we bother to catalog Jlo by Jennifer Lopez, the fashion brand? Being famous doesn’t give her the right to sell [...]

I admit that despite my skepticism when I first heard about Matthew Williamson collaboration with Hennes and Mauritz , I fell in love with few of his designs from this collection! After seeing the first part of the collection, I definitely have my eyes set on the long printed dress and the blue neon suit. [...]

Remember when I thought Kate Moss was sporting a baby bump under a bright yellow mini dress? And we all concluded it was just a heavy meal she had previously? Well, now we get to see her wearing the yellow mini dress in the Cavalli Spring Summer 2009 ad campaign that she was shooting at [...]

Celeb involvement is a marketing strategy. Samantha Thavasa Japan is another proof that the sweet sound of cash gets a maximum ca-ching when advertising with the celeb. Beyonce and Solange Knowles, Penelope and Monica Cruz, Jennifer Lopez, Victoria Beckham, Tinsley Mortimer – all have been featured in ad campaigns for Samantha Thavasa. And more or [...]

Another year, another collection signed Vivienne Westwood for Melissa, the Plastic Dreams company! (not kidding, that’s their slogan!) Vivienne Westwood chose to fusion Anglomania with Melissa, thus giving us not one but four different popsy designs for the Black Line collection Spring Summer 2009 from Melissa. (the story continues right after the jump! Don’t miss [...]

Everyone’s waiting to breathe in the new fashion air by Matthew Williamson for H&M! Barely a month left to wait (lucky thing, we still have Topshop’s magical opening, April 2!) and the Internet abounds in sneak peaks of the colorful collection. So here it goes, a regular fashion for the masses, Matthew Williamson didn’t betrayed [...]

Liam Gallagher’s Pretty Green is a natural initiative after all. Ben Harper, David Bedwell and David Arquette have their own fashion line: Propr. They even take their fashion-things seriously talking about style and positivity messages through the Propr collection. Available chez Bloomingdales, Kitson, Scoop and few other boutiques. (the story continues after the jump, don’t [...]

For the shoes aficionados (who’s not one, these days? I confessed to my Burberry addiction, myself!), Jimmy Choo’s ad campaign for this very Spring Summer 2009 is out. Modelling for the campaign is Angela Lindvall who’s bikini-strolling down Fifth Avenue in Terry Richardson’s lens direction. Not that we wouldn’t understand walking with nothing than your [...]