Eco consciousness is the trendiest attitude around! Don’t let anyone tell you different! If there’s any doubt on that one, just think about those terrific boots made from recycled plastic bags! Entering the recycling reflex – a very interesting contest initiated by Remade (in Chile) took place in November and targeted design students who were [...]

If you thought mushrooms could be the craziest display in a sneakers store, Puma’s here to prove you wrong! A perfectly respected sportswear brand, Puma, goes for something more traditional with Gingerbread! A huge billboard where you can spot from sidewalk preachers to rats not forgetting Legally Blonde’s Elle Woods or graffiti artists, from yellow [...]

It’s that time once every four years! The Olympics have taken a glorious start (I don’t know about you, but I still think about that exquisite opening ceremony!). So now the competition is officially started, the race for the golden medal is a go. But you can have your own gold medallion… …bag! It’s an [...]

How about some sport shoes? Not the regular ones. One Puma sandal to keep wearing even with one elegant outfit. I always wanted to wear things that could be elegant and casual if worn properly. I sure hope this sandal is as comfy as is pretty for a Puma-Alexander McQueen. Would you consider taking the [...]

The word is, there’s a new It Handbag for 2008. And that Handbag would cost $1.400. And that Handbag would come from Puma and be available from January 2008 worldwide (some sources even say March 2008 but I play optimistic). In collaboration with London’s Serpentine Gallery, Puma created The Reality Bag not only to become [...]