After taking the FiFi 2008, the Oscars of Fragrances for the collaboration with Christian Lacroix to the Rouge Perfume, Avon is taking things further on the same road.
The new Bond girl, Gemma Arterton, is the “Company for Women” latest inspiration into creating a Bond Girl 007 Fragrance. Of course marketing has a spooky way of [...]

Kenzo celebrates the 20th anniversary of Kenzo Parfums and arrival of Kenzo Takada, the designer, on the Parisian scene.
In order to mark that special celebration, there will be a special perfume launch – Kenzo Vintage to remind everyone of the “live-and-let-live” flower power times. As powdery as any other Kenzo perfume, Kenzo Vintage is:

“a [...]

Why not matching your car and your fragrance? At least they could have started the perfume-experience with a car-fragrance, but if recession’s really coming, then a fast forwarded expansion is in order – first kitchens, now perfumes.
Posche will release The Essence – a man’s fragrance with Clarins. If I take things literally, l’essence means gasoline [...]

I guess it’s his special way of delivering a message for a special friend…
Marc Jacobs enriches the Splash collection with three new fragrances – Basil, Grapefruit and Pear. Alongside Rain, Grass & Cotton, Ivy, Violet & Amber, Cucumber and Orange, the new Splash Sorbet launch happens while Victoria Beckham runs the ads at Marc [...]

I have just one perfume and I stick to it. I don’t believe in several perfumes matching different outfits or occasions, call me classic, but that’s me! A perfume is meant to represent the person who’s wearing it, not the outfits she/he chooses.
When spotting this solid perfume by Marc Jacobs, I wandered why they don’t [...]

There’s another heavy player announced for the accessories market. Nina Ricci plans to tag the Nina Ricci brand on small but oh-so-profitable luxury objects.
“We are 90 per cent a fragrance group and we can move to be a more balanced luxury goods group. We have all the ingredients to play in the luxury goods arena. [...]