I sometimes wish Hermes would make it easier to dislike them by issuing a dislikable product or a less adorable campaign. My wishes didn’t come true so far. Au contraire – they’re once again challenged by a new ad campaign coming from Hermes. Le Voyage D’Hermes (Hermes’ Voyage) is the new perfume from the house [...]

After a green flop venture (remember Te Casan? The line was discontinued for good. As was the label itself), Natalie Portman had apparently mourned her fashion lack of success deep into the Hollywood Hills. She’s coming up with a truly controversial movie signed by Darren Aronofski (you might remember him as Rachel Weisz’s ex): Black [...]

Do you think you can really survive this Christmas like a true fashionista? From what to wear to what to eat, Anna Dello Russo has a ten steps guide ready for you! You don’t need to think it through, no need to lose sleep over planning your Christmas fashion, all you need is to blindly [...]

Now that we’ve seen the video, we might as well see the print job! Anna Dello Russo seems to be true to her uber fashionista image while presenting and promoting her perfume: “The Scent of Anna Dello Russo”. The fashmaniac editor who declared owning over 4,000 pairs of shoes is photographed by none the other [...]

Vintage Muse. I wonder how they came up with that name… Nevertheless, I’m sure it’ll be a hit, like anything else under the name tag Kate Moss. Vintage Muse is Kate’s new perfume which she helped launched this very Friday, November 26th. And while she was looking perfectly casual and rock-ish (much the opposite of [...]

I’m curious about this one! Despite the obvious good and artistically innocent, aesthetically flawless intentions, the new video for Anna Dello Russo’s perfume is all kinds of odd. I keep on pressing the play button and watch it again and again. And each time I get such a storming feeling making me want to be [...]

So what’s really wrong with Beyonce’s Heat Perfume ad campaign? As wrong as to ban it from daylight television in the UK? I mean, we’ve seen music videos more provocative than that. And that was the 90s! Beyonce is a strategically calculated brand that sells everywhere in the world, there’s no doubt about it. More [...]

I was willing to let this story go and move along to more important matters. However, something drew me back: the designer, Reed Krakoff, justified the making of a $695 perfume by saying: “What a lot of women want is something that not everyone can afford.”. And his un-affordable perfume comes with a handmade Murano [...]