Nah, seriously now! Wherever Justin Bieber goes, madness ensues! In this world and others, I’m sure! So if you really really want to meet Justin Bieber, hurry up and queue the Herald Square Macy’s store! Justin will be there promoting his Someday perfume this very Thursday! He said so on his Twitter! Come on, chop [...]

Since Mariah Carey had her twins, little has been heard of her (professionally). Of course nasty rumors circulated saying that she was drinking alcohol while nursing and the Social Serviced had to follow up and pay her a visit, however, all that proved to as effective as putting rainbows in a jar, for the rumors [...]

We’re no strangers to Swarovski crystals. From some of the most exquisite collaborations to the kitschy-est, there’s a Swarovski – thing for everyone! One thing leads to another so Swarovski made the leap and launched into the beauty industry! With a perfume, makeup and care products, Swarovski is aiming to beautify every woman out there. [...]

Hermes is always ready to surprise us and their latest perfume is no exception to that rule: Un Jardin sur le toit (rooftop garden)! How amazing, how fairy tale-ish and sublime is that? From the name itself (which comes to complete the “Jardin” series from Hermes) to the idea which it stands for, the new [...]

Let’s talk about Justin Bieber’s Someday Perfume! It won’t take too long, I promise, it’s just.. I had to take it out of my chest before I got on with anything today! So Justin Bieber is launching a perfume called Someday. The package has tons of hearts on and the bottle has even more red [...]

We know she was filming the ad, we even know Mario Testino was the photographer who took her pictures for the campaign! Now we finally have an image to associate with Emma Watson’s advertising campaign for Lancome Tresor Midnight Rose Perfume. She looks fresh and lovely and that’s the same thing she has to say [...]

When the news about Karl Lagerfeld doing a perfume that smelled like books emerged it felt completely legit and plausible, given Der Kaiser’s notorious love for the written word. However, days later, Steidl issued a statement that would clear Karl Lagerfeld of any implications in the Paper Passion perfume making. So their relationship only goes [...]

In the latest news, it would appear that Orlando Bloom has been replaced by Jared Leto for the next season of Hugo Boss commercials. At least when it comes to Hugo Boss perfumes (Jared Leto has signed a lucrative deal for Hugo Boss’ upcoming perfume, landing this very July). Orlando Bloom‘s laid back, casual look [...]