Capitalizing on her star power, Beyonce is launching yet another perfume. And if you’re a fan, know that this September, Pulse is coming to a perfume shop near you! Pulse is the name of Beyonce’s new fragrance and she’s clearly playing for a “I’m already THE star, I don’t need to sell a smell, I’ll [...]

Why is it that Calvin Klein can’t stay away from controversy? Does it really pay off that well? Calvin Klein’s latest perfume for women, Forbidden Euphoria has came forth with an interesting, to say the least, ad campaign. Barbara Palvin, who’s the spokesmodel for this new fragrance campaign by Calvin Klein is looking alarmingly similar [...]

Talking about perfume: today we’re one step closer to Emma Watson’s Lancome Tresor Midnight Rose Perfume Ad Campaign. The teaser of the video was just released and Emma soundwalks you through the entire duration of the short clip. It’s great to hear a young lady talking so politely and choosing her words carefully without hearing [...]

There’s a new perfume in town. Coming from the house of BCBG Max Azria, the new perfume (actually called BCBG Max Azria – you have to admire the originality – wink) will be available in stores in just a matter of days (August 1st 2011). It’s not the day of the launch, not even the [...]

Valentina by Valentino. Nope. Doesn’t sound good at all. I thought that if I was going to have it in writing, it will look better, because the sound is just not convincing. Valentina is the house of Valentino’s latest perfume for women. Set to launch this very September 2011, the perfume’s ad campaign fell into [...]

Did you know that Justin Bieber’s perfume is setting world records as an absolute best seller celebrity perfume? Yes, yes it is! So it’s only natural that I feel there may be something wrong with the world. However, this treasured piece of fragrance news feels reassuring: Balenciaga L’Essence, the new perfume from the house of [...]

We talked about it. We even saw the stills when it was being made. Now I have to admit I would never have thought the ad will end up looking like this! Benjamin Millepied (just in case you were living under a rock for the past… um…nine months at least: Benjamin Millepied is Natalie Portman’s [...]

Are you excited for the new Prada fragrance? It sounds so joyful, and youthful! Candy! Prada Candy! And it’s looking funny too! Rumor has it that the scent smells like musk and caramel, in a very passionate and impulsive fragrantic move from the house of Prada. I’m actually pretty curious about it and, as it [...]