You wouldn’t believe what the Olsen twin sisters do for marketing! They smile! They forget the shades and they smile wide for the picture! Their long awaited Olsenboye collection – a teen targeted line available at JC Penney is inspired by (what else) Mary Kate and Ashley Olsen’s own wardrobe. Which they say is inspired [...]

It’s one of my firmest convictions (at least regarding the celebs-related anything) – if you made a name for yourself, there’s nothing stopping you from branding it! Mary-Kate and Ashley Olsen are the living (double) example of how to make a living off of your name. Even if they have a stylist employed for official [...]

Right, it’s really more like a new haircolor than a haircut, anyway, you’ll get my message, I’m sure. And we’ll try and figure it out together, that is, if you think it’s really worth it. I always thought millionaires can do whatever they want, hence they can wear and do whatever they please. As such, [...]

This must be the celebrity collection / product week! Mary-Kate and Ashley Olsen have premiered the lookbook of their Fall 2010 collection, Elizabeth and James. And even if I thought this will never happen: I like the collection! And why wouldn’t I, after all? It’s designed to please the young, versatile, undecided generation. With large [...]

Elizabeth and James is already established as a brand, but even so, it’s never too much to throw the Ashley and Mary Kate Olsen names into the game. At least for the fun of it! So Ashley and Mary Kate Olsen’s Elizabeth and James fashion brand is pushing the Spring Summer 2010 lookbook forward. Just [...]

But how can you expect less fashion from the Olsen twins, even if they’re there for art purposes? (remember that Tim Burton retrospective at MoMa?) Impeccably gypsy in their own manner, Ashley and Mary Kate Olsen were showing off their Hermes Kelly bags. (in fashion related terms, this article is called: Spot the difference between [...]

Mary Kate Olsen, is that really you? Last we saw you, you were the grey queen at this year’s Metropolitan Museum of Art Gala. Looking every inch the Queen of Boho Style and Dubious Fashion in a slick Christian Lacroix dress. MK, are you alright? (photos via)

I know I would! But so would you, just scroll down and see! I manifested a sea of reticence when repeatedly dealing with Elizabeth and James. A parallel made me think of Ashley and Mary-Kate Olsen’s fashion brand like it would be a (hypothetical future) Hannah Montana clothing collection. How was I to take it [...]