You know there’s just one thing I think about when looking at this Levi’s jeans Onesie: pregnancy jeans dungarees! I can’t help it, it’s that time of the pregnancy when all I can see and feel is my huge belly. And the simple thought of getting that into a dungaree gives me the chills – [...]

In their restless efforts to make the world a better place, the giants are making a tiny little step: H & M and Levi Strauss & Co have recently announced they won’t sell or buy (jeans) products that have been sandblasted. Sandblasting gives denim that priceless (actually it has a price, in percentage, adding 50% [...]

Now this is getting really fun: there’s another pair of perfect pants on the market! What’s with this quest for perfection? Isn’t anyone willing to make mistakes anymore? In fashion? So Levi’s came out with this brilliant revolutionary idea called Levi’s Curve ID. Declined in three shapes the Slight Curve, the Demi Curve and the [...]

There’s a high possibility that the situation of Braddock, Pennsylvania, however, in short, the story resumes to the revitalization of a city. Its major, John Fetterman fights hard to bring the city back to life. And that is always wonderful, a great initiative. Levi’s fights for Braddock too. This is Levi’s campaign Go Forth under [...]

Seeing the new path of advertising and magazines pictorials, the dark and/or bodily aggressive perspective that goes by the name of art these days, I promised myself I’ll hunt down and confront my consumerist self with every advertising campaign I could! To make the long story short – these are the new pictures from Levi’s [...]

It may look like a complete sacrilege, but it’s really outstandingly artistic! A pair of legendary Levis 501 shred to pieces and reassembled into a poster! Stefan Sagmeister’s artistic works are hardly anonymous for the average visual art consumer. He was recently contracted by Paper Magazine to create a Levis deconstruction piece of art for [...]

If you missed a little Murakami to bright up your days, here’s the new product featuring Takashi Murakami’s unmistakable signature drawings: Levi’s Fenom! Yes, it’s about jeans! Made for the upcoming exhibition Hi & Lo, Murakami Levi’s Fenom have a dull look and feeling. Drawing white contoured flowers on denim isn’t all that glamorous or [...]